Search Engine Marketing serves to advance a website’s reach into the market and to advance the effectiveness of that reach. While SEO deals with “on site” performance measures, SEM deals with “off site” performance measures.
Determining which Internet marketing strategies are best suited to market a website effectively and rank a website on search engines requires analysis of many factors. Among these factors: the current status of online and related off-line marketing programs, the content and relevancy of the website(s), business development goals, target audience(s), and the marketing budget. These factors and others must be analyzed and proper strategies employed for each to create an SEO program best suited to deliver results within the competitive space, timelines and budget of the client.
Taking your business development goals into consideration, including your product/services, brand strategies, target audience, and budget, SEO companies blend SEO and SEM to generate both immediate results and results which accumulate over time.
Examples of SEM are: PPC (pay per click/Adwords), Social Media, Affiliate Marketing Programs, Link Building, Blogging, Online Reputation Management, and Press Release Syndication.
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