If content is the flame, then social media is the gasoline. You can’t just create a video and hope for the best these days. There are ways of marketing your content through social media that will give you more exposure and maximize your digital marketing initiatives. You have to have goals to create more awareness of your brand, engage with customers and generate more sales. By putting through behind your content for social media, then you’ll be more adept at sharing through all of the different networks that are available to you.
1. Know Your Audience
You have to know your audience nowadays. You won’t be able to connect with them otherwise. Most brands use different tools to analyze and conduct research on their audience. Age, gender, ethnicity and income all play into how well your content will reach out to your audience on various social networks. There are some tools like Facebook Custom Audience that can really help you maximize your research and efforts. There are also question and answer sites like Quora and Yahoo Answers that will make it easier to understand what your audience wants to know.
2. Create Value
The content that you share on social media also has to have a lot of value. It can be educational or make it easier for their productivity. Perhaps it is a matter of entertainment or cost savings that your audience wants. You should provide value in order to create long-term engagement with your brand and content.
3. Expand Your Horizons
You can’t just talk about yourself and your products in order to build your audience. You have to engage with your audience and find out what they are all about. You have to be egocentric about your audience, not about your business. Broaden your conversation by creating content pillars that are based on what your customer needs. Most products have to provide an answer or solution to a customer need that has been expressed. You have to think about what that is for everything that you write.
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